How To Avoid The Risks Faced By Small Businesses

Santosh Nair
3 min readSep 14, 2020

Most small business owners have limited experience in management and tend to have technical & professional skills. This can result in a subsequent reversal of fortune and widespread business failure. Everyone, including suppliers, investors, employees and customers lose when a business owner fails. Small businesses that face cash flow problems or debt recovery issues often can’t continue operating for very long under those conditions. Business failures happen when owners act too late. However, it is possible to reduce the chance of business failure by taking a few simple, risk-reducing steps. Here are a few crucial ways to prevent the risks that your small business may face.

Implement a well-structured plan

One of the first steps to help entrepreneurs reduce the financial risks of a new business is to develop a business plan. Before you jump in with both feet, you need to know how much time and capital you are going to be investing in your new business. Additionally, market research should be done. This gives you an idea of whether or not your new company has a chance at success or ends in failure, landing you in the poorhouse.

Manage cash flow

The number-one risk for most small businesses is improper cash-flow management. It is imperative to calculate every month how much money you have on hand and how long it will last if your income dries up. Also, evaluate monthly your total accounts payable, and the number of days accounts are outstanding because a slowdown in accounts payable will lead to cash-flow crunches. Avoid those crunches by creating a contingency plan and setting aside three to six months of operating costs in reserves.

Opt for a solid insurance policy

Getting an excellent small business insurance policy that covers all areas of your small business is always a good idea. Make sure to insure all inventory, business equipment, and vehicles as well as the company property. Insurance will not directly reduce the risk you may face but will take off the financial burden of your shoulder in case of any severe loss.

Diversify your offerings

Whether a small business deal in services or tangible goods, increasing the number of offerings reduces company risk through the availability of backup sources of funding. A retail store that depends on one product line runs the risk of an immediate shutdown should the original product lose public favour.

Interview candidates thoroughly

It can be easy to have just the owner or CEO interview candidates at a small business, but that can be a mistake. Having several different employees interview the candidate can go a long way to reduce the bad hire risk. It’s recommended to involve three to four employees from outside the hiring department to provide a 360-degree view of the candidate. Implementing these solutions can help remove risk from as many processes and interactions as possible. The result will help increase your ability to sustain and grow the business as well as help maintain your brand’s stellar reputation. To learn more about risk management and how to help your business flourish, follow me on Instagram @…

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